About the Authors

Cleveland Justis
Cleveland is principal at Potrero Group, supporting innovators through rigorous organizational planning and effectiveness. Cleveland also directs UC Davis’s Executive Leadership program and teaches entrepreneurship at UC Berkeley. For over 30 years, he has led organizations in environmental and entrepreneurial arenas and he consults widely with companies, philanthropists, nonprofits, and government organizations.
Daniel Student

Daniel is the managing director of consulting for Potrero Group where he leads strategic planning, innovation and new program development processes.

For over 20 years, he has led cultural, environmental, and social sector initiatives and brings a unique cross section of creative and business strategy to his work.

Previously, he served as producing artistic director for Plays & Players Theatre and co-created a series of courses on multinational cross-cultural teams for UC Davis Continuing and Professional Education.